Design by Apple

March 17th, 2014

While browsing Twitter the other day, I ran across this wonderful quote from the Apple Worldwide Developers Conference (WWDC) in 2013.

“If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask: What do we want people to feel? Delight. Surprise. Love. Connection. Then we craft around our intention. It takes time. There are a thousand no’s for every yes. We simplify. We perfect. We start over, until everything we touch enhances every life it touches. Only then do we sign our work. – Designed by Apple in California.”

Well said, Apple. Amidst the busyness of work and balancing multiple projects, this was just the proper reminder I needed.